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Online M.A. in Strategic Communication & Digital Strategy

Advance Your Career in Today’s Evolving Digital Landscape

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By submitting my information, I consent to being contacted by The University of Oklahoma and/or OU Education Services via SMS/text message, phone, email, and other electronic means, including through the use of an automatic telephone dialing system, AI-powered technologies, and artificial or pre-recorded voice, for purposes related to OU’s program portfolio; my contact information will not be shared with third-party affiliates. Message and data rates may apply. Opt-out of communications any time by replying STOP to SMS, asking to be removed during a call, or clicking the unsubscribe link in emails. For support, refer to the Privacy Policy and Terms of Service for more details.

START HERE

Share a few details and we'll connect you with an enrollment coach to discuss your goals and next steps.

By submitting my information, I consent to being contacted by The University of Oklahoma and/or OU Education Services via SMS/text message, phone, email, and other electronic means, including through the use of an automatic telephone dialing system, AI-powered technologies, and artificial or pre-recorded voice, for purposes related to OU’s program portfolio; my contact information will not be shared with third-party affiliates. Message and data rates may apply. Opt-out of communications any time by replying STOP to SMS, asking to be removed during a call, or clicking the unsubscribe link in emails. For support, refer to the Privacy Policy and Terms of Service for more details.

Select a Degree Level *(Required)

Thanks for your interest in OU Online! At this time, we don't offer any online programs that align with your current experience or education level. Please revisit us in the future to find a program that best fits your goals or explore our on campus programs at ou.edu

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Note: Applicants residing in states not participating in the Nurse Licensure Compact (NLC), or in states where the program does not meet licensure requirements (e.g., California, Nevada, Oregon, Virginia, Idaho, etc.), are not eligible for enrollment.

Note: Applicants residing in states not participating in the Nurse Licensure Compact (NLC), or in states where the program does not meet licensure requirements (e.g., California, Nevada, Oregon, Virginia, Idaho, etc.), are not eligible for enrollment.

Note: Applicants residing in states not participating in the Nurse Licensure Compact (NLC), or in states where the program does not meet licensure requirements (e.g., California, Nevada, Oregon, Virginia, Idaho, etc.), are not eligible for enrollment.

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Shape the Future of Strategic Communication

Designed for professionals, the online MA in Strategic Communication & Digital Strategy is a 30-credit-hour program delivered fully online by OU’s Gaylord College of Journalism and Mass Communication. While prior professional experience isn’t required, students with at least three years of relevant work experience may be especially well positioned to apply their learning in the program.

You’ll learn to manage multi-channel campaigns and apply data-driven insights to strengthen messaging and engagement across platforms giving you the expertise you need to plan, implement, and evaluate integrated marketing and communication strategies in an evolving digital landscape. Key benefits:

Choose a specialization: Crisis Communication, Media Analytics, or Social Media Marketing
Complete the program in as few as 20 months with a flexible online format
No application fee, and up to 12 transfer credits available

One OU Online, Endless Opportunities

Engage in hands-on learning and collaborative experiences that prepare you to excel in the fast-paced world of strategic communication and digital strategy. You will:

Learn from industry experts with extensive experience in strategic communication and digital initiatives
Apply what you learn in projects that drive measurable results
Connect with a global alumni network of 250,000+ professionals across industries

A Curriculum Designed for Today’s Strategic Communication Leaders

Gain a competitive edge with practical skills you can apply immediately in the workplace. Through a blend of asynchronous coursework and live online sessions, you’ll analyze data from digital campaigns and explore the latest approaches in content creation, strategic communication, and integrated marketing. Every assignment is designed to build expertise aligned with today’s evolving marketing and digital landscape.

Highlighted Courses Include:

Marketing & Media Analytics
Social Media Marketing
Strategic Planning & Brand Strategy
Crisis Communication
Digital Behavior

This program provided real-time insights into real-world digital transformations with learnings that I could leverage in my daily strategic communications and digital strategy objectives. If you’re in a company involved in marketing, communication, strategy innovation or digital transformation, you need to take advantage of this program at OU.

Denezza Thomas

M.A. Strategic Communication and Digital Strategy, 2023

#1

Research university in Oklahoma*

*Source: U.S. News & World Report

$0

Application Fee

#2

program in the country*

*Source: BEA Festival of Media Arts 2024 School Rankings