Qiong Wang
Professor of Marketing and Supply Chain Management
Director, Division of Marketing and Supply Chain Management
Qiong Wang's research centers on value creation and relationship resilience in business markets — examining how firms develop, govern, and repair interorganizational relationships through governance mechanisms, contract design, communication strategies, and supply chain disruption management. Drawing on behavioral economics, transaction cost theory, and social psychology, her work surfaces the cognitive and interpretive dynamics that shape how organizations sustain competitive advantage in complex, uncertain environments.
Her scholarship appears in Marketing Science, Journal of the Academy of Marketing Science, Organization Science, Journal of Operations Management, Journal of Supply Chain Management, International Journal of Research in Marketing, Decision Sciences, Harvard Business Review, Journal of Business Research, Industrial Marketing Management, and Marketing Letters, among others. Her research has been supported by grants from the U.S. Economic Development Administration ($1.9 million Build to Scale federal grant), the Institute for Community and Society Transformation and the Data Institute of Societal Changes at the University of Oklahoma, the University of Melbourne, and the Institute for the Study of Business Markets (ISBM), among others. She has also been recognized with the ISBM Academic-Practitioner Challenge Doctoral Dissertation Silver Award and the Emerald Literati Award for research excellence.
Wang serves on multiple editorial review boards, served as Chair of the AMA Interorganizational Special Interest Group from 2018 to 2025, and co-founded and co-organizes the B2B Connect Research Symposium, an international forum launched in 2023. Her teaching and service have been honored with the 2025 Purpose of Price Service Award, the 2020 Morris Butkin Memorial Professor of Excellence Award, the 2018 Houston and Mary Jo Johnson Master Teacher Award, and the 2014 Harold E. Hackler Outstanding MBA Professor Award at the University of Oklahoma.
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