Online Digital Marketing Graduate Certificate
Advance Your Career in Digital Marketing
At a Glance
The online Digital Marketing Certificate builds the data-driven decision-making skills, campaign development strategies, and marketing research knowledge needed to thrive in today’s digital landscape.
Offered through the AACSB-accredited OU Price College of Business, the Digital Marketing certificate is built for ambitious professionals who are ready to lead and excel in a high-demand field.
To learn more about this certificate, contact the Price Graduate Programs office at Price.Graduate.Programs@ou.edu.
100% Online
Time to Complete:
11+ months
Credit Hours:
12
Time Commitment:
10 to 20 Hours Weekly
start dates
Spring
cost
The online Digital Marketing Graduate Certificate delivers AI-powered marketing skills, ready to use. Every course pairs core marketing strategy—analytics, customer insights, digital strategy—with hands-on training in industry-standard AI tools like Claude and HubSpot. You’ll learn it and apply it right away.
Tuition and fees for the program are $12,180 ($1,015 per credit hour). Books and materials are not included. There is no application fee or deposit for this certificate.
About the Online Graduate Certificate in Digital Marketing
Digital marketing never stops evolving, and the leaders who rise to the top are those who can translate data into smart decisions and campaigns into real results.
The University of Oklahoma’s Digital Marketing Graduate Certificate is a fully online program designed for professionals who want to sharpen their skills and advance their careers in one of today’s highest-demand fields.
Delivered through OU’s AACSB-accredited Price College of Business, the curriculum blends marketing strategy with the latest digital tools and analytics, equipping you with practical knowledge to create targeted campaigns, interpret consumer behavior, and lead with confidence in dynamic marketing environments.
You’ll explore topics such as marketing research, customer analytics & insights, and digital marketing strategy as you learn to make data-driven decisions, leverage AI, and create targeted campaigns. Whether you’re growing within a marketing team, stepping into a leadership role, or pivoting into the field, this flexible, 100% online certificate with interactive synchronous evening sessions prepares you to make an immediate impact.
In addition, the 12 credit hours you earn through the Digital Marketing Graduate Certificate are fully transferable (subject to time limits) as electives into OU’s online MBA or other graduate degree programs within business or across OU, allowing you to build momentum now and potentially shorten the time required to complete your master’s degree if you choose to continue.
To learn more about this certificate, contact the Price Graduate Programs office at Price.Graduate.Programs@ou.edu.
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Course Details
The Digital Marketing Graduate Certificate features a focused curriculum that explores a wide range of topics including digital marketing, consumer analytics, market research, and management. Wherever you are in your digital marketing journey, you’ll be equipped with the analytical skills and practical tools to thrive and drive results in the dynamic digital marketing industry.
Core Course
- Digital Marketing Foundations (2)
Elective Courses (Choose 5)
- Marketing Management (2)
- Customer Analytics and Insights (2)
- AI in Marketing Research (2)
- Omnichannel Marketing Strategy (2)
- Emerging Digital Channels (2)
- Marketing Analytics (2)Expand each course below to view more about the topics covered and how they prepare you for leadership in digital marketing.
Course Structure
You’ll earn 12 credit hours across six courses. Each semester is divided into two modules, and you’ll take two courses in each module (4 courses per semester). Spring and Fall courses run for 8 weeks. Summer semester courses run for 7 weeks. Synchronous and asynchronous courses allow for engaging discussions while you gain the knowledge needed to compete in a growing industry.
Marketing Management
Credit Hours: 2
Covers marketing concepts of use to MBAs. Topics include the use of management information systems, pricing, product offerings, promotion, distribution and consumer behavior, as well as marketing segmentation and strategic marketing.
Digital Marketing Foundations
Credit Hours: 2
This foundational course introduces essential digital marketing channels including SEO, SEM, social media, email, and content marketing. Students integrate AI-powered tools into professional workflows to create, execute, and optimize campaigns. Emphasis on hands-on application and industry certifications prepares students for professional credentials in digital marketing analytics and advertising.
Marketing Analytics
Credit Hours: 2
This graduate-level course provides an in-depth exploration of marketing analytics, focusing on the application of data analysis, statistical methods, and predictive modeling in marketing decision-making. Participants will learn to leverage analytics to gain insights into customer behavior, market trends, and marketing performance. The course will employ a blend of theoretical concepts, practical applications, case studies, and hands-on projects.
Emerging Digital Channels
Credit Hours: 2
This forward-looking course prepares students to capitalize on emerging digital marketing opportunities. Students apply AI-enhanced tools and strategies to create cutting-edge campaigns for new platforms, developing expertise in identifying, evaluating, and implementing innovative channel strategies as they emerge in the rapidly evolving digital landscape.
Customer Analytics and Insights
Credit Hours: 2
This graduate-level course provides an in-depth exploration of customer analytics and insights. It covers analytical techniques for understanding customer behavior, preferences, and trends. The course is designed to equip students with practical skills in data analysis, customer segmentation, predictive modeling, and the application of these methods to real-world business problems.
AI in Marketing Research
Credit Hours: 2
Students learn contemporary marketing research methodologies integrating artificial intelligence with traditional practices. Students design, execute, and analyze research projects while critically evaluating AI-generated insights. The curriculum emphasizes ethical considerations, automated research processes, hybrid methodologies, synthetic data generation, and real-time analytics for strategic application.
Omnichannel Marketing Strategy
Credit Hours: 2
Students design and execute seamless customer experiences across all marketing channels, coordinating messaging, timing, and personalization using AI-powered strategy and automation. The course covers customer experience optimization, brand consistency management, and local/regional adaptation. Students create unified, personalized customer journeys driving engagement and conversion.
Why Choose OU Online for a Digital Marketing Certificate Program
OU Online delivers high-quality, affordable undergraduate and graduate programs designed for working professionals. With flexible, fully online formats and instruction from a top-tier public university, you’ll gain the skills and credentials to advance your career without putting it on hold.
Explore what it takes to thrive in the fast-moving world of digital marketing, where data-driven decision-making, consumer insights, and campaign strategy are essential skills for professionals ready to lead in an ever-evolving landscape.
Faculty Expertise
Learn from Price College faculty and seasoned practitioners who combine academic rigor with real-world experience and cutting-edge insight into high-level management and leadership in digital marketing. From journal editors to former industry executives, our professors bring real-world insight and academic excellence straight into the virtual classroom.
Robust Student Support
OU Online offers robust student support services, including academic support, online tutoring, mental health counseling, and an online career development center. The program accommodates the needs of working professionals, allowing you to expand your skills while maintaining full-time employment.
Global Alumni Network
With more than 250,000 alumni across the world, becoming a Sooner means you’ll have access to a strong network of digital marketing professionals to accelerate your career. As a Sooner, you’ll be part of a powerful network of leaders working in organizations across the world, helping you expand your career in digital marketing.
Flexible Format
The online Digital Marketing Graduate Certificate offers a flexible format built for working professionals across the globe. Earn your certificate in as few as 11 months while maintaining full-time employment and managing personal commitments. Study from anywhere and gain specialized expertise in digital marketing strategy, analysis, and AI-powered tools that set you apart in a competitive industry.
Tailored Experience
Move through the program with a small, focused cohort of professionals who share your passion for digital marketing. Engage in dynamic online discussions with faculty and peers while building a powerful network within the industry. Learn to lead, collaborate, and thrive in one of the world’s most complex and fast-evolving sectors.
Cost and Financial Aid
Earning your Digital Marketing Graduate Certificate is an investment in your future—and OU Online is committed to making that investment as accessible and transparent as possible.
Tuition and fees for the program are $12,180 ($1,015 per credit hour). Books and materials are not included. There is no application fee for this degree.
*Please be aware that tuition and fees may change, as determined by the Oklahoma State Regents for Higher Education.
